By TheMadTeam on August 6th, 2020
5 min Read
Once your app is ready for the world, you might be tempted to relax and let the remaining part take care of itself. Unfortunately, you do not have this luxury, even if you had the best mobile app development company in Sydney create it.
There is still the uphill task of ensuring that your app retains as many users as possible. And this can only be achieved by using effective ways to increase user engagement on your mobile application.
Globally, 30% of users uninstall an app within the first month of using it. This shows that you need to take customer engagement very seriously.
Having an experienced trusted agency in your corner during this time can really pay off. At Mad About Apps, we use tried and tested methods to ensure an app retains as many of its users as possible.
This article should be a great place to start if you are interested in increasing user engagement on your app or if your app has low user retention rates. Check it out.
1. Streamline Your Onboarding Experience
App users in your target group will decide if they will keep using your app three to seven days after they install it. One of the biggest factors that influence this decision is the kind of onboarding experience your app has.
Onboarding refers to how easy and accessible your app is to a first-time user. A competent app development company in Sydney will help you streamline your onboarding experience, ensuring that users are hooked from the start.
One of the ways to achieve this is by using screenshots and drawings to explain the useful features of your app. You can also use simple animations to walk users through the main actions they can take inside your app.
Offering that perfect user experience and making your app accessible from the start will help users get in the groove of using it and they will recognise its value early on.
2. Offer Instant Support Within Your App
Another way you can increase your app’s retention rate is by offering instant support. If a user hits a brick wall while using your app or they have an inquiry, they shouldn’t have to leave your app to find help.
Your goal should be to retain the user’s immersion in your app even when such cases come up. So, hire a mobile app developer in Australia to help you integrate live chat support within your app.
Such a feature will allow your users to chat with your support team whenever they need assistance. It will generally help to keep them in your app’s ecosystem.
3. Offer A Personalised Experience
Personalisation is another effective way you can use to not only increase engagement in your app but also retain your users.
Simple features like the option to have usernames and profile pictures in your app can have a huge impact. They will put you in a position to address your customers by their names, which they will see as a sign that you have paid attention to them.
Implement analytics in your app as well. Consider having an experienced app development company in Sydney help you do that.
With such tools, you will be able to track important app metrics and gather data that will help you offer better-personalised experience. For example, you will be able to offer your users recommendations based on their search histories and preferences.
You can also make use of location data to further personalise your app. Language and interface customisation is only possible when you have such data. The same data will also enable you to offer your users personalised push notifications and in-app messages.
4. Reward Your Users
Rewarding users for engaging with your app will help to build loyalty and increase your retention rates. Everyone likes a bonus for their efforts every once in a while.
Note that your app and user base will determine the kind of rewards and gifts you can offer. For example, if you have a shopping app, you can offer your users vouchers or gift cards as rewards.
Make sure that your rewards have real-world value. Virtual gifts that can only be spent within your app will excite the user in the short-term but they will fail to generate long-term engagement.
As you have probably noticed, increasing user engagement in your app is a complex and continuous process. At some point, you will need extra help. When that time comes, consider working with a reliable mobile app development company in Sydney capable of delivering great results. At Mad About Apps, we offer high-quality mobile app development services in Australia designed to also enhance user engagement in your app. Speak to us today to find out more.
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