By TheMadTeam on October 28th, 2020
5 min Read
Think of a customer-centric onboarding strategy as a nurturing process that delivers answers to essential questions or concerns your app users may have before they even think to ask you. It includes things like tutorials and support services and goes beyond ushering customers to your app to showing them around it and detailing how things work.
User retention is highly reliant on how well you go about designing an onboarding strategy for your app. That is why it has to be customer-centric and carried out with the help of the best mobile app development company in Sydney.
Below we share some vital tips you should never fail to implement when coming up with a customer-focused mobile app onboarding strategy.
The last thing a first-time app user needs is information overload. Save them the pain of having to read about every feature in your app on their first visit. Most will not endure pages of info just to understand what your app is about.
Instead, keep things simple and direct their focus to what’s important. Begin with value proposition then get to basic functionality thereafter. One or two brief sentences are enough for your value proposition.
It should be easy and simple for them to get started after checking out the value proposition.
As you take them through the different stages, ensure they have the option to opt-out of or skip the onboarding experiece.
After showing users the value your app delivers, the next important thing you will want them to understand is the key functionality(s). You do not need to use blocks of texts to do this. One or two lines of simple sentences are enough.
Highlight the key feature(s) of your mobile app that your target users are more likely to find useful and relevant. Show them the rest of the features as they interact with your app. We talk about this later under ‘give information in bits’.
How users sign-up for your app has a direct impact on the retention and drop-off rates. In fact, a huge portion of the app retention rate is determined by how you design the sign-up process.
Make the process quick and seamless for the user and ensure they have a variety of login options like social media log in, email login or no login. You could add a few words showing them the need to sign up.
Work with your app development company in Sydney in establishing the best time to ask the user to log in. It could be right at the beginning of the onboarding experience or after a few steps.
A common mistake many businesses make is trying to communicate everything about the app during the onboarding process. This can turn off some users. A better approach would be to begin with the basics then convey extra information as the user engages with your app. Make this an ongoing process.
Find a way to connect the new information you are providing them to what they experienced previously. This way, you will make their onboarding process seem like a journey which they will be happy to go through if it leads to better experiences.
60% of Android app downloaders admit they chose not to install an app after realising it had so many requests to access their personal information. That shows you how important it is to only ask for what your app needs.
Where you need the app user’s permission to access data or certain phone functionalities, it is best to do this upfront and make it clear to them why you re doing so. Show them how doing this will improve their user experience.
Even when asking them to accept notifications, indicate why this action is important for them. You can hire a mobile app developer in Australia to help you make the most of push notifications.
Customer onboarding should not be limited to your app. Figure out other ways to engage your new users. One particularly perfect way to do this is through multiple channels.
Send welcome emails, in-app messages and push notifications. Make sure the message is personalised and encourages the users to complete the onboarding process or take the next exciting step.
Be careful not to spam them with excess messages as this will negatively affect the progress you have made.
With all these tips in mind, you are now set to create an effective customer-centric onboarding strategy for your app. There may be other tips out there that are just as relevant and useful. One way to learn about them is to make use of the best mobile app development services in Australia. When implemented well, these tips will majorly contribute to the success of your app.
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