By TheMadTeam on June 23rd, 2020
5 min Read
Before making your next move to launch an app, one question must be answered. You need to know on which operating system (OS) your app should first launch. This is not always an easy decision to make, especially if you cannot tell the differences between Android and Apple platforms. However, this should not bother you at all since you can hire a mobile app development company in Sydney to help you with this process.
Having developed apps for multiple businesses, they are in a position to give you solid advice on which platform you should build on first and other things to know before you develop your app. To help you better understand this process, we’ve listed factors that should influence your decision. They include:
1. Target Clients
Although both platforms are tailored to fit mobile phones, they offer different experiences to users. Android operates on an open-source ecosystem which allows multiple functionalities, although this makes them more vulnerable.
iOS, on the other hand, is a closed ecosystem which limits your app to Apple devices only. This makes it secure than the former. To make an informed decision, you need to consider what your intended clientele prefers.
2. Monetisation Strategy
You wouldn’t be coming up with an app if your goal isn’t to make money, right? That brings you to the question of which between the two brings more money and in what sense. The majority of Apple users have no problem paying for your app during downloads.
For Android users, most of them prefer free to download apps. So, you’ll have to make money from advertisements and in-app purchases. For more ideas on how to monetise it, you may have to hire a mobile app developer Australia.
3. User Behaviour
After downloading your app, you want the clients to continue using it for as long as possible. You are bound to make losses if they download your app and delete it shortly after.
Android users are more likely to delete your app especially since they keep getting similar free apps from Play Store. Apple users, on the other hand, are more loyal, especially if they have paid to have your app.
You, therefore, need to choose if you prefer many downloads or few with much more gains, depending on the platform you choose.
4. Release Cycle
When you develop and finally release your app, does it work for all your intended target clients? This is an important question to ask before launching an app that demands multiple updates shortly after.
There are fewer chances of this happening on the iOS platform since a majority of Apple users have the most recent version of the firmware installed.
Android users, on the other hand, may still be using older versions which might not be compatible with your new app.
Owing to the openness of Android apps, these are flexible to work with as compared to their iOS counterparts. Android apps allow users to access a full file system unlike most mobile apps made for the iOS platform.
With Android, you can also modify and customise to what your users need, unlike the iOS platform where you are not able to carry out major changes within your app. You can learn more about this by speaking to a company that has a rich experience in mobile app development services in Australia.
A good app has to appear the way you wanted it to appear regardless of the screen type or size. When building an app for use by Apple clients, you will work on iPhone and iPad screens only.
However, this changes with Android as there are numerous screen types you are dealing with. For every update you initiate for your app on Android, you will have to develop countless screen resolutions to avoid releasing a half baked app.
If you are looking to release an app as soon as yesterday, you definitely should look at how long it takes to build one. iOS apps use Swift, the official programming language for Apple. Swift needs less coding as compared to Java, the programming language for Android hence more coding is needed for the latter.
Armed with the knowledge in the key factors discussed above, you can now move from the ‘but aren’t they both the same apps’ attitude to choosing what best works for your interests. As mentioned earlier, you can speak to a mobile app development company in Sydney for more guidance on what choice to make and how to develop a stunning app.
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