By TheMadTeam on September 4th, 2020
5 min Read
Chances are you hired a mobile app development company in Sydney to design for you an app that actually makes money. They did their part and now what’s left is for you to make it a top-selling app.
We are happy to help you do it. We know that getting an app to reach best-seller status on the app store requires a lot of work. One has to formulate powerful strategies to achieve the sales you have in mind. Below are some of the strategies you can use to accomplish this goal.
Make Use Of Web Content
Lots of apps fail to perform well on Google Play Store because many potential users are not aware of its existence.
Your marketing efforts to increase its awareness before launch might not have been good enough or maybe you did not prioritise on effectively advertising your app.
If that’s your situation now, content marketing can help you turn things around. When done well, it will help you increase your app sales on the play store.
Compelling content that is relevant to your app can be an effective vehicle for promoting your app especially when you target the right audience.
Types of content you can use include:
Ensure That Your App Is Bug-Free
Nothing irritates smartphone users than an app that is riddled with bugs. A smooth experience is what app users expect when they first download your app.
For example, if they download your app only to find that it has a poor design, no consideration for user experience and it crashes a lot, they will most definitely delete it and even leave scathing reviews.
You can avoid this in two ways:
First, have your app development company in Sydney monitor your review section and social media for complaints. When a serious complaint is posted, then they can move quickly to address it.
Secondly, put your app through rigorous testing to solve all the bugs before you launch and whenever you do major updates.
Focus On App Store Optimisation(AS0)
App store optimisation requires sustained effort for it to be successful. You should definitely hire a mobile app developer in Australia to do this for you if you are not ready to put in the time and effort this task requires. Make sure they have an in-depth understanding of ASO. Otherwise, you won’t get the desired results.
ASO is one of the most effective methods to get your app to sell and rank high on the app store. An experienced mobile app developer will know how best to approach your ASO campaign for it to have the best effect.
They will deal with all the important aspects of ASO such as keywords, metadata and your app description. That’s in addition to carrying out A/B tests to see how variable effects affect your users. This will help you optimise your app store search page for peak performance.
Utilise Social Media Platforms
Creating an active community around your app can take a lot of time, but it is one of the most effective methods to increase your app sales.
Regularly engaging with your community is the best way to do this.
Responding to their queries, conversing with them on your comments and sharing captivating content are some good examples of engagement.
But keep in mind that members of your audience have different tastes when it comes to social media platforms. You will need to focus your campaigns on social media networks where most of your clients are active.
When looking for mobile app development services in Australia, ask your prospects if they can help you with this. Some companies offer a variety of app marketing services that could help accomplish this goal.
Make Use Of Referrals
Referrals are like a stamp of approval on your app. If a user refers your app to another person, it shows that they approve of the quality you offer.
Figure out ways to encourage your users to refer your app to their friends, families and fans. For example, If you have an e-commerce app, you can offer users discounts on specific products if they refer your app to at least three people.
Referrals are a great way to advertise your app and increase download rates.
Never forget that there are millions of apps on the play store. You will have to put in a lot of effort for your app to get noticed in a sea of competitors. The good news is that it can be done. You are guaranteed of better outcomes if you work with the best mobile app development company in Sydney.
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