The Difference In Behaviour Of Android Vs iOS Users By The Best App Development Company In Australia

By on October 22nd, 2020

5 min Read

 blog image

Android Vs iOS users interact differently with their apps and devices. These behaviors play a huge part in determining if your app will be a success on a particular platform or not.

A Mad About Apps, we have managed to design successful apps because our developers have a deep understanding of this subject. That explains why you should always work with the best mobile app development company in Sydney on your app projects. 

If you want to find out about what we know, then you have come to the right place. This article will look at the key differences in the behaviour of Android vs iOS users. We have a lot to cover, so let’s get started.

Response To Push Notifications

The importance of a push notification system for your app can not be understated. From notifying app users on app-related changes to letting customers know about a limited sale, push messages are an effective method of keeping in touch with your user base.

But did you know that the user reaction rate to push notifications was at 3.5% for Android and 1.8% for iOS? The difference in the user interface is the reason for these figures. It’s easier for iOS users to miss some notifications since only recent notifications are displayed

Opt-in rates are also relatively higher on Android (91.1%) than iOS (43.9%). The reason for this is the fact that Android users can automatically enable push notifications while iOS users have to first consent to them. 

You can use this information to optimise your push notifications for both platforms.

Mobile Commerce

Another factor to consider before you hire an app development company in Sydney is the spending habits of your target audience. Dig deep and find out what you want from your app.

IOS users, for example, are more likely to buy your app and spend money on in-app purchases. In app-advertising, on the other hand, will work better on the Android platform since it has a wider base and its users are used to advertisements. 

Are you interested in generating revenue through app downloads or reaching as many people as possible? Do you want to earn revenue through in-app purchases and subscriptions or through in-app advertising?

Answering such questions will allow you to better optimise your app for both platforms. 

App Retention and Management

Did you know that retention and engagement rates for your app will vary depending on the platform you are on? If your retention rates are high, you will have a lot of loyal customers engaging with your app.

When it comes to user engagement, iOS outperforms Android. This can be attributed to the fact that Apple has a set of guides that dictate how you should design your app.

This means that iOS has more quality apps when compared to the Google Playstore. App users on the iOS platform are assured of a uniform experience since Apple also regulates app designs.

It goes without saying that the best way to boost the retention and engagement rates of your Android apps is by offering a high-quality and unique app.

Before you hire a mobile app developer in Australia, make sure that they have a deep understanding of the Android system and the competition in your industry. Such a developer will be in a better position to create a high-quality app for the Android platform.

Use Habits

Users on both devices have different habits when interacting with apps on their devices. In-depth knowledge of user app behaviour will allow you to set realistic goals for your app depending on the platform it’s on.

For example, when it comes to trying out new apps, you will find that iOS users are more willing to be early adopters since they are sure that all apps on the Apple Store meet quality standards.

Work with an agency that can offer you the best mobile app development services in Australia, if your Android or iOS app is to break through a saturated app category. Your app should generally have better features and user experience than its competitors.

It’s pretty clear that user behavior varies greatly depending on the platform that your app is on. Working with a mobile app development company in Sydney that understands the importance of user behavior is the best way to ensure that your app is fully optimized for different mobile app platforms. 

More blog posts for you

Why customers choose Mad About Apps ?







Work with us

Contact Us